Professional exhibition management!

Full exhibition management! Technical support, marketing and promotion, logistics.

We provide a comprehensive service for all aspects of exhibition organisation, from conceptualising the concept to choosing the venue, designing and building the exhibition stands. We take care of the image of the event, the visual design and the right atmosphere to create a lasting experience for visitors. We also keep a close eye on the event to ensure that everything goes according to plan.

HADRAN

Events

The Story of Hadran Events: The Journey from Israel to Budapest

Hadran Events, a company with such deep roots and rich heritage, opened in 2020 in Budapest, marking a significant moment in its history. The mastermind behind the Hungarian expansion was Dudi Bercovici, a seasoned professional in the exhibition industry with vast experience managing large-scale events worldwide. He has positioned Hadran Events as a leader in the cultural and exhibition landscape, not just in Budapest, but also on an international scale.

But to fully understand the significance of this moment, one must travel back to 1935, when Hadran first launched in Israel. Over the decades, the company became a household name in the world of entertainment.

By the 1980s, Hadran had cemented itself as the largest, most successful box office in Israel. From managing ticket sales for major concerts, plays, and cultural events, Hadran became synonymous with entertainment in the country.

During this golden era, its ticketing system was the go-to for Israeli audiences, contributing to the growth of the nation’s performing arts scene. However, due to the evolution of the entertainment industry and progressing ticketing technologies, Hadran decided to make a strategic pivot. Selling its box office operations to a global leader in ticketing services allowed the company to explore other avenues while ensuring that its legacy in box offices continues under expert care.

Fast forward to 2020, and Hadran’s expansion into Budapest marks the beginning of a new chapter. Under Bercovici’s leadership, the company has quickly gained a reputation for hosting world-class exhibitions, trade shows, and cultural events in Hungary. Budapest, with its rich history and cultural diversity, serves as an ideal location for the company’s foray into the European market. The city has long been a hub for art, music, and culture, attracting tourists and locals alike.

For Bercovici, expanding into Budapest is not just about business—it’s about bringing a new level of cultural exchange to the city. Hadran Events’ exhibitions often feature international themes, bridging the gap between global art, culture, and commerce.

Despite the new ventures, Hadran remains firmly rooted in its history. The company’s journey from a leading Israeli box office in the 1980s to its present-day success in Hungary reflects its resilience and ability to adapt to changing market conditions. The strategic pivot allowed Hadran to focus on what it does best: creating unforgettable cultural and entertainment experiences for audiences around the world.

As Hadran continues to grow and evolve, its legacy of excellence remains unchanged. What began 85 years ago in Israel as a local box office operation has now blossomed into a global player in the event industry, with Budapest serving as its European anchor. For Bercovici and his team, the future holds endless possibilities as they continue to push the boundaries of the world of exhibitions.

This text integrates the provided information with a broader narrative about Hadran’s history, business strategy, and expansion into Budapest, connecting it to the wider exhibition and cultural events industry.